The problem
Buying and selling online in Egypt runs on trust, and trust is in short supply. Madmoon wanted person-to-person deals to feel safe. Three things kept people from finishing a transaction.
- Fear of fraud. People didn’t want to share payment details or send money first.
- No guarantee. Without escrow, nobody knew the money or the goods would actually change hands.
- No visibility. Unclear status and scattered communication turned small delays into disputes.
What I did
I designed the app around visible trust at every step.
- An escrow flow. Money is held safely until delivery is confirmed.
- Live status. Each milestone notifies both sides the moment it happens.
- Chat inside the deal. Buyer and seller talk in the app, next to the transaction.
- A reusable Trust Card. One component that shows who you’re dealing with and where the deal stands.
What changed
[Confirm: “The Trust Card component alone has cut support tickets by 30%.”]
[Confirm: 4.8 out of 5 average rating on the escrow experience, from an in-app survey.]
What I’d keep
When the product is trust, show it. Every step should answer the question the user is too polite to ask.
