# The last step is where checkouts lose people.

By Sayed Elmarakpy · 2026-10-06 · https://elmarakpy.com/lab/checkout-last-step/

A checkout has one job. Take someone who decided to buy and get them to the end without a second thought.

Everything extra costs money.

## The job of this flow

[Product name and the flow you walked through. Confirm it on screen before writing.]

## Where it leaks

I check the same five things in every flow.

1. Does the value show up before the ask, or after it.
2. [Check 2.]
3. [Check 3.]
4. [Check 4.]
5. [Check 5.]

[Leak 1: what you saw on the screen.]

[Leak 2.]

## What I'd change

[The fix, one per leak.]

## The rule to take away

[One line a founder can apply to their own checkout today.]